Hi, I'm Allison.
I like blinking cursors & blank pages & chicken scratch.
They all mean possibilities.
I've spent my career exploring what's possible for businesses across industries and continents. Each one has a story, and I love helping my teams and clients find their voice through words, stories, and strategies.
Welcome to my work.
From brand strategy & narrative, to brand voice & messaging, to creative leadership & executive alignment—you'll find it all here.
 Brand Voice, Personality, Messaging, & Campaigns |  Brand Narrative, Keynotes, Copy Strategy & Positioning |
|---|---|
 Brand Voice & Strategic Messaging |  Brand Voice, Personality, & Messaging |
 Brand Positioning, Voice, & Audience Messaging |  Brand Voice & Writing Strategy |
Expertise
Brand strategy & narrative
Verbal identity
Names & taglines
Executive comms
I get to the root of the story by turning business goals and plans and visions into a clear, concentrated promise to the world.
I find the right combination of powerful language that captures the essence of each brand and connects with real people in the real world through voice, tone, and messaging.
I help brands send the right signal at the right time, synthesizing their most important message into their least forgiving touch points.
I work with key stakeholders to align business and product vision with corporate narrative across keynotes and executive communications.
Brands & industries
SaaS & Tech
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Background
Redis
Sr. Director, Brand Strategy & Storytelling
April 2025 - Present
Director, Brand Experience
Dec. 2023 - April 2025
Role: Lead development and roll-out of brand strategy, brand narrative, and naming strategy, managing an international team of strategic and brand writers.
Industries: Tech, SaaS
Siegel+Gale
Director, Brand Communication
Oct. 2022 - Present
Associate Director, Brand Communication
Nov. 2021 - Oct. 2022
Role: Led team of 4 in developing brand voice, messaging, taglines, and brand stories for global B2B brands.
Industries: Tech, Healthcare, Real Estate, Financial & Professional Services
Landor+Fitch
Sr. Manager, Naming & Verbal Identity
July 2021 - Nov. 2021
Manager, Naming & Verbal Identity
May 2019 - July 2021
Role: Led team of 2 in building world-class verbal identities, names, and nomenclature for primarily B2C brands.
Industries: CPG, Tech, Tourism
BCV
Copywriter
Feb. 2019 - May 2019
Junior Copywriter
Feb. 2018 - Feb. 2019
Role: Developed short- and long-form social and digital content for global hotel, resort, and F&B destinations.
Industries: Hospitality, Tourism
