I like blinking cursors
and blank pages
and chicken scratch.
They all mean possibilities.
I've had the opportunity to spend my career exploring what's possible for businesses across industries and continents. Each one has a story, and I'm enamored with the art of storyfinding—helping my teams and clients find their voice through words, stories, and strategies.
Expertise
Verbal Identity
I find the right combination of powerful language that captures the essence of each brand and connects with real people in the real world through voice, tone, and messaging.
Brand Strategy
I get to the root of the story by turning business goals and plans and visions into a clear, concentrated promise to the world.
Names + Taglines
I help brands send the right signal at the right time, synthesizing their most important message into their least forgiving touch points.
Background
Siegel+Gale
Director, Brand Communication
Oct. 2022 - Present
Associate Director, Brand Communication
Nov. 2021 - Oct. 2022
Role: Lead team of 4 in developing brand voice, messaging, taglines, and brand stories for global B2B brands.
Industries: Tech, Healthcare, Real Estate, Financial & Professional Services
Landor+Fitch
Sr. Manager, Naming & Verbal Identity
July 2021 - Nov. 2021
Manager, Naming & Verbal Identity
May 2019 - July 2021
Role: Led team of 2 in building world-class verbal identities, names, and nomenclature for primarily B2C brands.
Industries: CPG, Tech, Tourism
BCV
Copywriter
Feb. 2019 - May 2019
Junior Copywriter
Feb. 2018 - Feb. 2019
Role: Developed short- and long-form social and digital content for global hotel, resort, and F&B destinations.
Industries: Hospitality, Tourism
Intersection
Copywriter | Project Manager
May 2016 - Feb. 2018
Role: Led copywriting needs for key clients across web, social, print, video, and PR.
Industries: Nonprofit
